Enter Shisa World

Building a brand means building a world around it. This can of course be achieved by choosing a variety of methods and channels. Online, offline, visually, accoustically, editorially or all at ones. With SHISA we chose to position the brand as an ambassador for everything we love about martial arts in general and what we feel belongs to this realm.

Therefore we installed a blog as the driving force to communicate behind-the-scenes material, topics and ideas on everything from training to cultural backgrounds. Through the research work SHISA World became our personal vessel of exploration as well.

I'm drawn to symbolism and metaphorical expressions of any kind. Wether it's in design, movies, song lyrics or what have you. Building layers of meaning that can vary from one recipiant to the next is the strongest part of any art form. I would also argue that this is the baseline of human civilization as a whole when considering storytelling as the foundation of any human-made culture.

Choosing a more abstract visual language for this endeavor felt quiet natural, so I created 3D artworks that would form unusual image-text relations. Visit the SHISA blog to take a look at the entire collection of artworks.